People’s Choice: SoCal
Digital Award Show: Sunday, January 24
Livestream Broadcast @ 4:20 (PST)
People's Choice Edition
In the face of COVID-19 with events being forced to shutter across the globe, High Times once again proved it’s resilience despite state-wide lockdowns across the country, and has reinvented it’s renowned competition to let all those at home get in on the fun and crown the region’s best.
For the first time ever, High Times is opening up it’s judging process to members of the public via exclusive kit drops in participating retailers. While normally 28-35 expert judges would alone determine the rankings, the competition has pivoted into crowdsourced rankings, offering 224 kits per category to consumers in state-wide competitions across the country.
The High Times Cannabis Cup is the world’s leading marijuana competition.
Founded in Amsterdam in 1988 by former High Times editor Steve Hager, The Cannabis Cup has evolved into a globally recognized championship of the best cannabis products in the world. A blind competition judged by industry experts, the competition ranks entries as measured by the judges’ votes, and crowns the top three products per category, with the top spot earning the coveted Cannabis Cup trophy.
The High Times Cannabis Cup trophy is designed by Alex and Allyson Grey, and crafted by Society Awards, the premier designer and manufacturer of prestigious and televised awards. They produce trophies for the world’s most famous artists, brands and corporations, including MTV, Billboard, NBC’s The Voice, Academy of Country Music and Dancing with the Stars, among many others.